Redesign strategy & UX audit
We analyze your current site, find what is losing conversions, and plan the rebuild around real data.
Website Redesign · AI-First · Results-Driven
Website Redesigns,Engineered to Convert
Short answer: Website redesign services rebuild an existing site's design, structure, and performance to lift conversions, speed, and search rankings, without losing the SEO equity you already have. Good redesigns start from data (analytics, user behavior, current rankings) rather than taste, and protect URLs and content during migration. Expect roughly 4-8 weeks for a marketing site. We redesign Houston businesses' sites in-house, preserving rankings while modernizing the experience.
Redesigning Without Losing Your Rankings
A website redesign is a structured rebuild of an existing site, updating its visual design, information architecture, content, and technical performance, rather than starting a brand from zero. The goal is measurable: better conversion rates, faster load times, mobile usability, and stronger search visibility. For an established Houston business with an aging site, the challenge is improving the experience without throwing away the SEO authority the current site has earned.
The redesigns that work start from evidence, analytics on where users drop off, current keyword rankings, heatmaps, and load-speed data, not just a desire for a fresher look. The single biggest risk is an SEO regression: changing URLs without redirects, cutting ranking content, or breaking internal links can tank traffic overnight. A disciplined process maps every existing URL, sets up 301 redirects, preserves and improves top content, and benchmarks performance before and after.
We approach a redesign as protecting what already works while fixing what does not. Handling strategy, design, and development in-house lets us keep the SEO migration tight, so the new site launches faster and better-converting without the traffic cliff that sinks so many redesigns done by separate design and dev shops.
What we build
Redesigns We Take On
Marketing site redesign
A faster, modern site that turns visitors into leads.
Learn more →Ecommerce store redesign
Store rebuilds that lift add-to-cart and checkout conversion.
Learn more →Web app & SaaS redesign
Fresh UI/UX for dashboards, portals and product screens.
Learn more →Landing page redesign
High-converting campaign and product pages built to sell.
Learn more →Rebrand & visual refresh
New identity and design system across every page.
Learn more →Website replatforming
Move to a modern, fast stack without losing content.
Learn more →Services
Website Redesign Services
Website redesign that lifts conversion and speed — without losing your SEO in the move.
Conversion rate optimization (CRO)
Restructure pages, copy and calls to action to turn more of your existing traffic into leads and sales.
Core Web Vitals & speed optimization
Rebuild for fast load times and green Core Web Vitals scores on every device.
SEO-safe migration & redirects
Full redirect mapping and technical migration so you relaunch without losing rankings or traffic.
Responsive & accessible rebuild
Mobile-first, accessible front-end coded to modern standards and WCAG guidelines.
Post-launch support & iteration
Care plans for hosting, monitoring, updates and ongoing conversion improvements after launch.
Technology
Our Redesign Stack
The exact stack depends on your project — these are the tools we reach for most. We integrate whatever your product needs.
CMS & platforms
Design & UX
Performance & SEO
Hosting & DevOps
Analytics & services
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
Faster, Modern & SEO-Safe
A redesign is only a win if you keep your traffic. We map every URL, set up 301 redirects and preserve on-page SEO, so rankings hold — or improve — through the switch.
We rebuild on modern, fast, accessible foundations with strong Core Web Vitals, then hand you a site that’s easier to edit and measurably better at converting than the one it replaced.
Who we build for
Industries We Redesign For
20+ years across sectors — in Houston and internationally.
Transparent pricing
Estimate your project in seconds
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
- Marketing site redesignfrom $5k
- Ecommerce redesignfrom $9k
- Web app redesignfrom $12k
- SEO-safe migrationfrom $2k
- Care planfrom $300/mo
Proof
700+ projects, 20+ years
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
Fixed scope. Sprints. Working software.
- 01
Scope & fixed estimate
A short discovery call turns your idea into a clear spec and a firm range — free.
- 02
Design & architecture
UX, data model and stack chosen for your scale, not ours.
- 03
Build in sprints
Working software every 1–2 weeks — you see progress, not promises.
- 04
Launch & scale
We ship, measure and keep improving with care plans.
FAQ
Website redesign questions
What is a website redesign?
A website redesign rebuilds an existing site's design, structure and code to improve how it looks, loads and converts. It can range from a visual refresh or rebrand to a full rebuild on a modern stack — while preserving the SEO value you have already earned.
How much do website redesign services cost?
Most redesigns land between about $4,500 for a focused marketing-site refresh and $30,000+ for a large ecommerce or web-app rebuild. Exact cost depends on page count, custom design and integrations — use the estimator above for an indicative range, then book a call for a firm quote.
How long does a website redesign take?
A focused marketing-site redesign typically ships in 3–5 weeks; a larger ecommerce or web-app rebuild in 8–12 weeks. We work in short sprints so you review real screens early and often.
Will a redesign hurt my SEO or lose my traffic?
Not with a proper migration. We map every old URL to its new one with 301 redirects, preserve on-page SEO and metadata, keep your content structure intact and monitor rankings after launch — so a redesign protects, and usually improves, your search traffic.
What platforms do you redesign and rebuild on?
We redesign sites on WordPress, Webflow, Shopify and headless setups, and rebuild on modern stacks like Next.js and Astro. We recommend the platform that best fits your team, content and performance goals — never lock-in.
Do you handle rebranding as part of a redesign?
Yes. We can roll a full rebrand into the redesign — new identity, color, typography and a reusable design system — applied consistently across every page and template.
Will a redesign actually improve conversions?
That is the goal. We redesign around your analytics and user behavior — restructuring pages, clarifying calls to action and cutting friction — then measure results after launch and keep improving.
Do you offer website redesign services in Houston?
Yes. We are based at 9800 Richmond Ave in Houston (Westchase / Energy Corridor) and redesign sites for Houston businesses locally as well as clients nationwide and worldwide.
Work with one team
Explore other services
AI Automation Agents and workflows inside your product. Web Design & Development Marketing sites and custom front-ends. Web Application Development Custom web apps, SaaS and portals. Mobile & App Development iOS, Android and cross-platform apps. Ecommerce Development Stores and custom checkout flows. Digital Marketing SEO, PPC and growth for your launch.
Get an estimate for your redesign
Book a free scoping call — we’ll audit your site and price the rebuild.
Knowledge hub
From our knowledge hub
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