GEO & AEO audit
We map where ChatGPT, Perplexity and AI Overviews already cite you and your competitors, then score every gap.
Generative Engine Optimization · AI-First · Results-Driven
Generative Engine OptimizationThat Gets You Cited
Short answer: Generative engine optimization (GEO) is the practice of getting your brand cited in AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. It overlaps with SEO but prioritizes clear, quotable, well-structured content, authoritative sourcing, and entity clarity so language models surface and reference you. As AI search captures more queries, GEO protects visibility that traditional rankings alone no longer guarantee. It's early, measurable, and increasingly essential.
Getting Cited by AI Answer Engines
Generative engine optimization is the emerging discipline of optimizing content so it gets surfaced and cited by AI answer engines — ChatGPT, Google's AI Overviews, Perplexity, and similar tools that generate direct answers instead of a list of links. Closely related to answer engine optimization (AEO), it focuses on making your information easy for large language models to extract, trust, and quote. As users increasingly ask AI rather than scroll results, being the source it cites is the new front page.
The levers differ from classic SEO: structure content as clear, self-contained answers; establish entity clarity so models understand exactly who you are; earn mentions and citations across authoritative sources; and use schema and clean formatting that machines parse reliably. Pitfalls include burying answers in fluff, thin unsourced claims models won't trust, and assuming page-one rankings automatically translate into AI citations — they don't. Measurement is newer but real: track brand mentions and citations across AI platforms.
This is where being early pays off. We build content engineered to be quoted — plainly answered, properly sourced, and structured for extraction — so your brand shows up in AI answers while most competitors still don't know the channel exists.
What we cover
What Generative Engine Optimization Covers
Google AI Overviews
Get pulled into Google's AI-generated answers and SGE snapshots at the top of search.
Learn more →ChatGPT & ChatGPT Search
Be the source ChatGPT names and links when users ask about your products or category.
Learn more →Perplexity Answers
Earn citations in Perplexity's sourced answers and its related follow-up questions.
Learn more →Answer Engine Results (AEO)
Win featured snippets, People Also Ask and voice answers with answer-first content.
Learn more →Schema & Structured Data
FAQ, Article, Organization and Product markup that machines can parse and quote.
Learn more →Entity & Knowledge Graph
Consistent entity signals, an llms.txt and knowledge-panel presence the models trust.
Learn more →Services
Generative Engine Optimization Services
Full-cycle generative engine optimization services — from an AI-visibility audit to answer-first content, schema and entity building that get you cited.
Answer-first content
We rewrite and restructure pages so a clean, quotable answer sits at the top of each one.
Schema & markup implementation
We add and validate the JSON-LD that helps engines understand and cite your pages.
llms.txt & technical AEO
We publish an llms.txt, open your site to AI crawlers and fix the technical blockers to citation.
Entity & authority building
We strengthen your brand entity across the web — mentions, profiles and the sources models read.
AI visibility tracking
We monitor your citations and share of voice across AI engines and report what is moving.
Tools & platforms
Our GEO & AEO Stack
The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.
AI Answer Engines
AI Visibility Tracking
Ahrefs Brand RadarSemrush AI Toolkit (AI SEO)ProfoundPeec AIOtterly.AI
Structured Data & Answers
Entity & Research
Google Search ConsoleAhrefs Keywords ExplorerPeople Also Ask & AlsoAskedGoogle Knowledge GraphWikidata
Content & On-Page
Answer-first content structureExtractable Q&A blocksOriginal data & citationsE-E-A-T signalsInternal linking
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
Transparent, Measurable & Ethical
You get clear reporting and a live dashboard — real metrics (rankings, traffic, leads, ROAS), not vanity numbers. No black-hat shortcuts that put your site at risk; everything is built to compound and last.
You own every account, asset and piece of content we create. If we ever part ways, your marketing engine stays yours — and keeps working.
Who we work with
Industries We Grow
20+ years across sectors — in Houston and internationally.
Transparent pricing
Estimate your project in seconds
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
- GEO/AEO auditfrom $2.5k
- Ongoing GEO/AEOfrom $1.5k/mo
- Answer contentfrom $2k/mo
- Entity + schemafrom $3k
Proof
700+ projects, 20+ years
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
Fixed scope. Sprints. Working software.
- 01
Scope & fixed estimate
A short discovery call turns your idea into a clear spec and a firm range — free.
- 02
Design & architecture
UX, data model and stack chosen for your scale, not ours.
- 03
Build in sprints
Working software every 1–2 weeks — you see progress, not promises.
- 04
Launch & scale
We ship, measure and keep improving with care plans.
FAQ
GEO & AEO questions
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of structuring your content, data and online presence so generative AI engines — ChatGPT, Perplexity, Google AI Overviews and others — recommend and cite your brand in their answers. It is the AI-era counterpart to SEO, focused on being quoted inside the response rather than only ranked on a results page.
What is the difference between GEO, AEO and SEO?
SEO earns rankings on a search results page. Answer engine optimization (AEO) earns the direct answer — featured snippets, People Also Ask and voice results. Generative engine optimization (GEO) earns citations inside AI-generated answers from ChatGPT, Perplexity and AI Overviews. They overlap heavily, so we run them together: strong SEO fundamentals feed both AEO and GEO.
How much does generative engine optimization cost?
GEO is usually delivered as a monthly program. A focused engagement typically starts around $1,500/mo, while competitive markets that need heavy content, schema and entity work run roughly $4,000–$8,000+/mo. These are approximate ranges — your final quote depends on scope, which we confirm on a free call.
How long does GEO take to show results?
AI engines re-crawl and re-rank sources continuously, so first citation gains often appear within 4–8 weeks of shipping answer-first content and schema. Entity and authority work compounds over 3–6 months, and we track visibility the whole way so you can see progress.
Which AI engines do you optimize for?
We optimize for the engines your buyers actually use — Google AI Overviews (SGE), ChatGPT and ChatGPT Search, Perplexity, and Microsoft Copilot — plus classic answer surfaces like featured snippets. The same answer-first, well-structured, well-cited content wins across all of them.
How do you get a brand cited by ChatGPT and Perplexity?
We make your content the easiest, most trustworthy source to quote: a concise answer at the top of each page, FAQ and Article schema, an llms.txt that guides AI crawlers, and consistent entity signals across the web so the models associate your brand with the topic. Then we measure which prompts cite you and close the gaps.
Does GEO replace SEO?
No — it extends it. Buyers still use Google, and AI engines pull heavily from pages that already rank and carry authority. We build on solid SEO and add the answer-first structure, schema and entity work that make you quotable in AI answers.
Do you offer generative engine optimization in Houston?
Yes. We are based at 9800 Richmond Ave in Houston (Westchase / Energy Corridor) and provide generative engine optimization for Houston businesses locally, as well as for clients nationwide and worldwide.
Work with one team
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Get started with geo & aeo
Book a free strategy call — we’ll map the fastest path to more leads and a clear price.
Knowledge hub
From our knowledge hub
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