Marketing Site Redesign

A Redesign Judged by Leads, Not Looks

A marketing site is the site that sells your business: the homepage, the service and product pages, the about and contact pages, and the landing pages your ads and emails point to. A marketing site redesign rebuilds that experience so it is faster, clearer, and easier to act on — the goal is a measurable lift in form fills, calls, and demo requests, not just a fresher coat of paint. For an established Houston business, the job is to modernize the site without throwing away the traffic and rankings it already earns.

The redesigns that actually move the needle start from evidence: analytics on where visitors leave, heatmaps of what they click, current keyword rankings, and Core Web Vitals scores. The most common failure is an SEO regression — changing URLs without redirects, cutting pages that rank, or bloating the page until it loads slowly on a phone. The second most common is vague messaging: a beautiful site that never says what you do, who it is for, or what to do next. A disciplined redesign maps every URL, sets 301 redirects, sharpens the message hierarchy, and puts a clear call to action on every page.

We treat a marketing redesign as protecting what already converts while fixing what leaks. Handling strategy, copy direction, design, and development under one roof lets us keep the SEO migration tight and the message consistent, so the new site ships faster and books more leads — without the traffic cliff that sinks redesigns split across separate design and dev shops.

What we cover

What We Rebuild in a Marketing Site Redesign

Homepage & message hierarchy

A homepage that says what you do, for whom, and the next step — above the fold, in seconds.

Service & product pages

Clear, scannable pages built around buyer questions, with a call to action on every one.

Lead capture & forms

Shorter, smarter forms, click-to-call, and clear CTAs placed where visitors are ready to act.

Page speed & Core Web Vitals

Faster loads on phones and desktops — the speed scores Google and visitors both reward.

Mobile-first layouts

Layouts designed for the phone first, where most of your traffic and drop-off happens.

SEO-safe migration

Every URL mapped, 301 redirects set, and ranking content preserved so traffic holds.

Services

Marketing Site Redesign Services

From a single homepage refresh to a full site rebuilt around conversion — with the SEO migration that keeps your traffic intact.

Full marketing site redesign

A complete rebuild of your public site — design, copy structure, and build — around leads and speed.

Homepage & top-page redesign

Rebuild only the pages that carry the most traffic and revenue, fast, without touching the rest.

Conversion rate optimization

Data-driven changes to layout, copy, and CTAs on existing pages to lift form fills and calls.

Landing page systems

A reusable set of campaign landing pages your team can spin up for ads and launches.

Page speed overhaul

Fix slow loads and failing Core Web Vitals on your current site without a full redesign.

SEO migration & redirects

URL mapping, 301 redirects, and before/after benchmarking so a relaunch keeps its rankings.

Tools & platforms

The Stack We Redesign Marketing Sites On

The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.

Frameworks & Site Builders

Astro Next.js WordPress Webflow Shopify (content)

CMS & Content

WordPress Sanity ContentfulStoryblokMarkdown/MDX

Design & Prototyping

FigmaDesign tokensComponent libraries

Performance & Hosting

Cloudflare Pages Vercel Netlifyimage/CDN optimization

SEO & Analytics

Google Search Console GA4 Ahrefs schema markupredirects

Testing & CRO

LighthouseHotjar/heatmapsA/B testingform analytics

Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.

Built to last

Faster, Modern & SEO-Safe

A redesign is only a win if you keep your traffic. We map every URL, set up 301 redirects and preserve on-page SEO, so rankings hold — or improve — through the switch.

We rebuild on modern, fast, accessible foundations with strong Core Web Vitals, then hand you a site that’s easier to edit and measurably better at converting than the one it replaced.

Who we work with

Industries We Redesign For

20+ years across sectors — in Houston and internationally.

Energy, oil & gas Healthcare & medical Professional services Ecommerce & retail Startups & SaaS Hospitality & local services

Proof

700+ projects, 20+ years

See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.

See our work →

How we work

Fixed scope. Sprints. Working software.

01

Scope & fixed estimate

A short discovery call turns your idea into a clear spec and a firm range — free.
02

Design & architecture

UX, data model and stack chosen for your scale, not ours.
03

Build in sprints

Working software every 1–2 weeks — you see progress, not promises.
04

Launch & scale

We ship, measure and keep improving with care plans.

FAQ

Marketing Site Redesign questions

What is a marketing site redesign?

A marketing site redesign rebuilds your public-facing website — homepage, service pages, and landing pages — to load faster, communicate more clearly, and convert more visitors into leads. Unlike a pure visual refresh, it reworks the page structure, messaging, and calls to action based on analytics and user behavior, while protecting your existing SEO.

How much does a marketing site redesign cost?

A focused marketing site redesign typically starts around $5,000 for a small site, while a larger multi-page site with new copy structure, custom design, and CRO runs $15,000 or more. Cost depends on page count, how much is custom-designed, and whether you need copy help — use the estimator on this page for a range, then book a free call for a firm quote.

How long does a marketing site redesign take?

Most marketing site redesigns take about 4-8 weeks: roughly a week for research and analytics review, two to three weeks for design and content, and two to three weeks for build, SEO migration, and QA. A homepage-only refresh can ship in 2-3 weeks; a large site with many custom pages takes longer.

Will a redesign hurt my Google rankings?

It won't if the migration is done right, and that is exactly where most redesigns go wrong. We map every existing URL, set 301 redirects, preserve the pages and content that rank, and benchmark rankings and traffic before and after launch. Done carefully, a redesign usually improves rankings because the new site is faster and better structured.

Can you write or improve the copy, or do I supply it?

Either works. Many clients bring existing copy that we restructure for clarity and conversion; others ask us to direct the messaging hierarchy and sharpen headlines and calls to action. We confirm exactly what's in scope on the free call so there are no surprises.

Do you redesign sites for businesses in Houston?

Yes. We're a Houston agency at 9800 Richmond Ave in the Westchase / Energy Corridor area, and we redesign marketing sites for Houston businesses across every industry, all in-house. You're welcome to meet the team in person.

Can you work with clients outside Houston?

Yes. Alongside Houston and Texas clients, we redesign marketing sites for businesses across the USA and internationally. The whole process — research, design, build, and launch — runs smoothly remotely, and our team is 100% in-house.

Work with one team

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Website Redesign The full service. Web app & SaaS redesign Explore this service. Rebrand & visual refresh Explore this service. Website replatforming Explore this service. Development Websites, web & mobile apps.

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