Glossary · Web & App Development
Framer
Overview
What Framer Is
Framer is a browser-based, no-code platform for designing and publishing responsive websites. It combines a freeform visual canvas with production-grade output, a built-in CMS, animations and effects, and managed hosting, so a design can go live without a separate build step. Originally an interactive-prototyping tool, Framer has repositioned itself as an all-in-one website builder.
Key Features
Framer offers a Figma-like canvas, ready-made templates and components, a content management system for blogs and dynamic pages, scroll and hover animations, breakpoints for responsive layouts, and AI-assisted generation. Sites publish to Framer's global hosting with custom domains, plus built-in SEO controls, forms, and analytics. Note that Framer the website builder is different from Framer Motion, its open-source React animation library.
Why It Matters for Your Business
Framer suits marketing sites, landing pages, and sales funnels that need to ship fast and look polished, letting designers launch without a full development cycle. Our in-house team uses it for rapid website redesigns, app UI/UX design mockups that become live pages, and campaign landing pages — while moving to custom frontend development when a project needs deeper logic or integrations.
Where we use it
Related Zen in Tech services
How our team puts Framer to work in real projects.
FAQ
Framer — common questions
Is Framer free?
Framer has a free plan that publishes a site on a Framer subdomain with basic features. Paid plans, billed per site, add custom domains, more CMS content, additional pages, and advanced options.
Framer vs Webflow?
Both are no-code website builders. Framer is faster to learn and leans on a designer-friendly, Figma-like canvas, ideal for marketing sites and landing pages. Webflow offers deeper structural control and more complex CMS and interaction capabilities, with a steeper learning curve.
Is Framer good for SEO?
Yes. Framer produces fast, responsive sites and includes SEO controls for meta tags, alt text, custom URLs, and sitemaps, plus optimized hosting. As with any platform, results still depend on content quality and sound SEO practices.
Need Framer done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
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