Glossary · Web & App Development
Sanity
Overview
What Sanity is
Sanity is a headless content platform built around structured content, content stored as clean, reusable data rather than fixed pages. Editors work in Sanity Studio, an open-source editing interface that developers can fully customize to match a team's exact content model. That content is then served through Sanity's APIs to any front end.
What makes Sanity distinct
Sanity's standout features are its customizable Studio, real-time collaboration where multiple editors see live changes, and a query language called GROQ for pulling precisely the content you need. Content lives in a hosted, versioned data store, so you get history and structured querying. This developer-first approach suits products with complex or frequently reused content.
How agencies use Sanity
Sanity pairs well with modern front ends like Next.js, making it a common choice in web design and website redesign projects that need both editorial freedom and fast performance. Marketers get a tailored editing experience, while developers control exactly how content renders. For content marketing programs publishing across web and other channels, structured content keeps everything consistent and reusable.
Where we use it
Related Zen in Tech services
How our team puts Sanity to work in real projects.
FAQ
Sanity — common questions
Sanity vs Contentful, what's the difference?
Both are headless CMS platforms. Sanity emphasizes a highly customizable, open-source editing Studio and its GROQ query language, appealing to developers who want deep control. Contentful offers a more standardized, enterprise-oriented interface. The best fit depends on how much customization your team needs.
Is Sanity free?
Sanity offers a free tier suitable for small projects and prototypes, with paid plans that scale by users, API usage, and features. Pricing grows with team size and traffic, so larger or high-traffic sites should plan for a paid plan.
Do I need a developer to use Sanity?
Yes, initial setup and the content model are configured by developers, since Sanity is developer-first. Once built, the Studio gives editors a friendly interface to manage content without touching code.
Need Sanity done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
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