PPC audit & strategy
A deep audit of your accounts and a channel plan mapped to your goals and budget.
PPC & Google Ads Management · AI-First · Results-Driven
PPC & Google Ads,Managed for Results
Short answer: PPC management services handle the strategy, setup, and ongoing optimization of pay-per-click campaigns on Google Ads, Microsoft, and paid social — keyword research, ad copy, bidding, landing pages, and conversion tracking. Most agencies charge a flat monthly fee or 10–20% of ad spend. Good management is judged on cost per acquisition and return on ad spend, not clicks. Expect a 30–60 day optimization ramp.
Turning Ad Spend Into Measured Returns
PPC, or pay-per-click, is a model where advertisers pay only when someone clicks their ad, most commonly on Google Search, Google Shopping, and social platforms. PPC management services cover everything that makes those campaigns profitable: keyword and audience research, ad creative, bid strategy, negative-keyword hygiene, and conversion tracking. Done well, it's the fastest way to buy qualified traffic — but wasted spend accumulates just as fast when campaigns run unattended.
Profitability lives in the details: tight match-type and negative-keyword management, landing pages built for the specific ad, accurate conversion tracking, and bid strategies aligned to your real margins. The most common money-drainers are broad keywords with no purchase intent, sending every click to a generic homepage, and optimizing toward clicks instead of revenue. A healthy account is reviewed weekly and judged on cost per acquisition and ROAS.
We pair every campaign with the landing page it points to — because the fastest way to lower your cost per lead usually isn't the bid, it's the page. Running ads and web development on the same team lets us test both together instead of two vendors blaming each other while the budget burns.
What we cover
Paid Advertising Channels We Manage
Google Search Ads
High-intent search campaigns that capture people actively looking to buy.
Learn more →Google Shopping & Performance Max
Product and goal-based campaigns spanning Search, Shopping, YouTube and Display.
Learn more →Microsoft (Bing) Ads
Reach an older, higher-income audience on Bing, often at a lower cost per click.
Learn more →Paid Social
Meta, Instagram, LinkedIn and TikTok ads for demand and lead generation.
Learn more →Retargeting & Display
Win back visitors who didn't convert with remarketing and display ads.
Learn more →YouTube & Video Ads
Video campaigns that build awareness and feed your remarketing audiences.
Learn more →Services
PPC Management Services
Full-service PPC management services — from account audit and setup to ongoing optimization, tracking and reporting.
Campaign setup & launch
Keyword research, audience building, ad copy and account structure built to convert from day one.
Ongoing management & optimization
Continuous bid, budget and creative testing to lower cost per lead and lift ROAS.
Landing pages & CRO
Fast, focused landing pages and conversion-rate testing so more clicks become customers.
Conversion tracking & analytics
GA4, Google Tag Manager and server-side tracking wired so every conversion is measured.
Reporting & ROAS analysis
Clear dashboards tying ad spend to leads, sales and return on ad spend.
Tools & platforms
Our PPC & Google Ads Stack
The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.
Ad Platforms
Conversion Tracking
Call & Lead Attribution
Research & Competitive
Bidding & Optimization
Landing Pages & Reporting
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
Transparent, Measurable & Ethical
You get clear reporting and a live dashboard — real metrics (rankings, traffic, leads, ROAS), not vanity numbers. No black-hat shortcuts that put your site at risk; everything is built to compound and last.
You own every account, asset and piece of content we create. If we ever part ways, your marketing engine stays yours — and keeps working.
Who we work with
Industries We Grow
20+ years across sectors — in Houston and internationally.
Transparent pricing
Estimate your project in seconds
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
- Google Ads mgmtfrom $1k/mo
- Paid socialfrom $1k/mo
- Landing pagefrom $1.5k
- Full-funnelfrom $2.5k/mo
Proof
700+ projects, 20+ years
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
Fixed scope. Sprints. Working software.
- 01
Scope & fixed estimate
A short discovery call turns your idea into a clear spec and a firm range — free.
- 02
Design & architecture
UX, data model and stack chosen for your scale, not ours.
- 03
Build in sprints
Working software every 1–2 weeks — you see progress, not promises.
- 04
Launch & scale
We ship, measure and keep improving with care plans.
FAQ
PPC & Google Ads questions
How much do PPC management services cost?
Management fees typically run from about $1,500/mo for a single-channel account up to $5,000+/mo for multi-channel programs, charged as a flat fee or a percentage of ad spend. Your ad budget is separate and set by you. Use a free audit to get an indicative range, then book a call for a firm quote.
What does a PPC management service actually do?
A PPC manager plans your campaigns, builds and structures the accounts, writes and tests ads, and manages keywords, audiences, bids and budgets — optimizing toward conversions while tracking results and reporting on cost per lead and ROAS. In short, we run your paid ads so they make money, not just spend it.
How soon will I see results from PPC?
Paid ads can start driving traffic within days of launch, and we typically build and launch new campaigns in 1–2 weeks. Real optimization gains — lower cost per lead, higher ROAS — usually show over the first 4–8 weeks as conversion data comes in.
Which platforms and ad channels do you run?
Google Ads (Search, Shopping, Performance Max and YouTube), Microsoft (Bing) Ads, and paid social including Meta, Instagram, LinkedIn and TikTok. We recommend the mix that fits your audience and goals rather than pushing a single platform.
Do you manage my ad budget, and is spend included?
Yes, we manage your budget and bidding day to day, but your ad spend is paid directly to Google, Microsoft or the social platform and is separate from our management fee. We help you set a budget that matches your target cost per acquisition and scale it as ROAS proves out.
How do you track conversions and ROI?
We set up conversion tracking with GA4, Google Tag Manager and, where it helps, server-side and offline conversion tracking, so every lead or sale is attributed to the right campaign. You get dashboards that tie ad spend to leads, revenue and ROAS.
Do you work with businesses outside Houston?
Yes. We are based in Houston, TX and manage PPC for clients across the US and internationally, backed by 20+ years of experience and 700+ delivered projects.
Do you offer PPC management services in Houston?
Yes. We are based at 9800 Richmond Ave in Houston (Westchase / Energy Corridor) and manage Google Ads and paid social for Houston businesses locally, as well as clients nationwide and worldwide.
Work with one team
Explore other services
Get started with ppc & google ads
Book a free strategy call — we’ll map the fastest path to more leads and a clear price.
Knowledge hub
From our knowledge hub
All articles →SEO
Local SEO for Oilfield Services: Getting Found in Texas Energy Markets
Local SEO for oilfield services: optimize your Google Business Profile, build service and basin pages, and earn reviews to get found in Texas energy markets.
Read · 4 min →SEOLocal SEO for Restaurants: How to Show Up When Diners Search Near Me
Want to show up when diners search 'restaurants near me'? Optimize your Google Business Profile, fix your NAP, and earn reviews. Here's the local SEO playbook.
Read · 4 min →SEOLocal SEO for Law Firms: How to Rank in Your City
A practical local SEO guide for law firms: optimize your Google Business Profile, build practice-area pages, earn reviews, and rank in near-me searches.
Read · 5 min →