Keyword & match-type strategy
We map high-intent buyer searches to tight ad groups using exact, phrase, and broad match paired with disciplined match-type controls.
PPC · Google Search Ads Management · AI-First · Results-Driven
Google Search Ads are the text ads that appear at the top of Google when someone types a query with buying intent, like "emergency plumber near me" or "commercial HVAC repair Houston." You pay only when someone clicks. Because the searcher is already looking for what you sell, search is the most direct, highest-intent channel in paid media, which makes it the workhorse of most PPC accounts.
Winning on search is less about a clever campaign and more about disciplined, ongoing work: choosing the right keywords and match types, cutting the wasted spend with negative keywords, writing ads that earn the click, and pointing every click at a landing page built to convert. Zen in Tech does all of that under one roof, so the ads and the pages they lead to are never at odds.
Because the same in-house team writes your Search ads and builds the pages they land on, we move Quality Score and cost-per-lead together — tuning keyword, ad and landing page as one unit instead of briefing a separate web vendor. That's 20+ years and 700+ projects of running both under one roof in Houston.
What we cover
We map high-intent buyer searches to tight ad groups using exact, phrase, and broad match paired with disciplined match-type controls.
Ongoing search-term mining and layered negative lists keep budget on real buyers instead of irrelevant or tire-kicker clicks.
We write multiple headlines and descriptions and add sitelinks, callouts, and structured snippets so ads take more of the results page.
We configure Target CPA and Target ROAS bidding on clean conversion data, with manual guardrails while the algorithm learns.
We tie ad copy, keywords, and the landing page together to lift Quality Score, which lowers cost per click and improves ad rank.
Every lead is tracked with GA4, Google Tag Manager, Enhanced Conversions, and CallRail so bids optimize toward real inquiries, not just clicks.
Services
From the first audit to steady monthly optimization, here's the lifecycle of a Search campaign at Zen in Tech.
We review your existing account (or start fresh), size the opportunity with Google Keyword Planner and Auction Insights, and pinpoint where budget is being wasted or missed.
We build a clean structure of campaigns and tightly themed ad groups, set match types, geo-targeting, budgets, and initial bids aligned to your real service areas and margins.
We write multiple responsive search ad variations and add the full asset stack, sitelinks, callouts, and structured snippets, so ads are relevant, compelling, and take more real estate.
We prune search terms, expand negatives, test ad copy, and move to Target CPA or Target ROAS bidding as conversion data accumulates, tuning toward profit, not vanity clicks.
We wire up GA4, Google Tag Manager, Enhanced Conversions, and CallRail, then report in plain English through Looker Studio dashboards showing cost per lead and ROAS.
Month over month we watch Auction Insights, refresh ads, catch budget pacing issues, and align landing pages, so performance compounds instead of drifting.
Tools & platforms
The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
You get clear reporting and a live dashboard — real metrics (leads, cost per lead, ROAS), not vanity numbers. No black-hat shortcuts that put your accounts at risk; everything is built to compound and last.
You own every account, asset and piece of creative we build. If we ever part ways, your ad accounts and tracking stay yours — and keep working.
Who we work with
20+ years across sectors — in Houston and internationally.
Transparent pricing
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
Proof
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
A short discovery call turns your idea into a clear spec and a firm range — free.
UX, data model and stack chosen for your scale, not ours.
Working software every 1–2 weeks — you see progress, not promises.
We ship, measure and keep improving with care plans.
FAQ
Our management fee typically starts around $1,000/mo and scales with account size and complexity. That fee is separate from your ad spend, which you pay directly to Google. We confirm the exact number on a free call after looking at your goals and market, with no fake guarantees attached.
Google Search Ads are the paid text ads at the top and bottom of Google's search results, marked "Sponsored." They show for specific keywords you bid on, and you pay only when someone clicks. Because the person is actively searching for what you offer, Search is the highest-intent, bottom-funnel channel in paid media.
Search Ads can start driving clicks and leads within days of going live, which is one of the channel's biggest advantages over SEO. The first few weeks are a learning phase where we gather conversion data; meaningful optimization from Smart Bidding usually takes 4 to 8 weeks as the account accumulates enough conversions to tune toward your target CPA or ROAS.
Google Search Ads are keyword-driven text ads shown only on the search results page, so you control exactly which queries trigger them. Performance Max is an automated campaign type that spreads one budget across Search, Display, YouTube, Gmail, and Maps with far less keyword control. We focus this service on Search because it gives the tightest control over high-intent demand capture, and we'll advise if PMax makes sense alongside it.
Yes. We're based in Houston but manage Google Search Ads for clients across all of Texas, throughout the USA, and internationally. Search campaigns are location-agnostic to run, and we set geo-targeting to match wherever your customers actually are, whether that's one metro or the whole country.
Absolutely, it's our home market. Our office is at 9800 Richmond Ave in the Westchase / Energy Corridor area, and we run local Search campaigns with tight geo-targeting, local negative keywords, and call tracking so Houston searchers reach the right business. We can also meet in person to plan your account.
In almost every case, yes. Sending paid clicks to a generic homepage wastes budget and hurts Quality Score, which raises your cost per click. Landing-page alignment is core to how we run Search, and because our in-house team builds the pages, we can match the page's message and offer to each ad group instead of handing you off to a separate web vendor.
We'll audit whatever you have first. If your existing account has useful history and clean conversion data, we build on it to preserve that learning. If it's misconfigured or lacks proper tracking, we may restructure or start fresh, but the account stays owned by you either way, so you keep full control if we ever part ways.
Work with one team
Book a free call and we'll audit your Google Search Ads account, or map out a fresh build. We run the ads and build the landing pages on the same in-house team. Management starts at about $1,000/mo; your ad spend is separate and paid directly to Google.
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