Crawlability & IndexingSo the Right Pages Actually Get Found

A focused crawlability and indexing audit typically starts around $1,000–$2,500, depending on how large and complex your site is. Larger sites with millions of URLs, faceted navigation, or messy log data take more analysis. We confirm the exact scope and price on a free call, and because our developers also ship the fixes, you're not paying separately for someone else to implement the recommendations.

Crawling is when a search engine's bot fetches a URL and reads its content; indexing is when the search engine decides to store that page in its database so it can appear in results. They're separate steps — a page can be crawled but not indexed, or blocked from crawling entirely. Fixing rankings often means diagnosing which of the two steps is failing for a given page.

The most common causes are a noindex tag or robots.txt block left in place, the page being seen as duplicate or thin, no internal links pointing to it, or Google simply deciding it isn't worth indexing yet ("Discovered – currently not indexed"). We use the URL Inspection tool and Page Indexing report to find the exact reason for each page, then fix the underlying cause rather than guessing.

Once a fix is live and we request re-crawling, individual high-priority pages can be re-indexed within days, while site-wide changes often take a few weeks to fully reflect as Google re-crawls at its own pace. Crawl budget and site authority affect the speed. We validate the fix in Search Console and monitor the coverage report until the pages actually move into the index.

Crawl budget is the number of URLs Googlebot will crawl on your site in a given period. Small sites of a few hundred pages rarely need to worry about it, but large ecommerce, listing, or faceted sites can waste budget on parameter and filter URLs, leaving important pages under-crawled. If that's your situation, we trim the crawlable URL space so bots reach the pages that earn traffic.

Yes. We're based in Houston but audit and fix crawlability and indexing for clients across Texas, throughout the USA, and internationally. This work is done in your codebase and search-console account, so location doesn't matter to the delivery — we work with your stack and your team wherever you are.

Absolutely — Houston is our home market. Our office is at 9800 Richmond Ave in the Westchase / Energy Corridor area, and we're happy to meet in person to review your crawl audit, walk through the Search Console data, and plan fixes with your team.

Yes, that's the point of an in-house team. With access to your site or repository we correct robots.txt, meta robots tags, and headers, and regenerate clean XML sitemaps ourselves, then submit them and confirm the results. You keep full ownership of every file and account, so if we ever part ways everything stays yours and keeps working.