Glossary · SEO & Search
Bing Webmaster Tools
Overview
What Bing Webmaster Tools is
Bing Webmaster Tools is Microsoft's counterpart to Google Search Console. After you verify ownership of a site, it reports the queries, clicks, impressions, and average positions your pages earn in Bing, lets you submit sitemaps and individual URLs for indexing, and flags crawl errors. Because Bing also powers other search surfaces, this data reflects more than a single engine.
Notable features
The tool includes a Site Scan for on-page and technical SEO checks, URL Inspection to see how Bing renders a page, a Keyword Research tool with Bing search volumes, and a Backlinks report. A handy option lets you import your site directly from Google Search Console, so setup takes minutes rather than starting from scratch.
Why it matters for a business
Bing and its partners hold a meaningful share of desktop search in the U.S. and skew toward older, higher-income users in some markets, so ignoring it leaves traffic on the table. In our SEO and technical SEO work, we verify clients in Bing Webmaster Tools alongside Google, submit sitemaps to both, and use its free crawl scans as a second opinion on technical health.
Where we use it
Related Zen in Tech services
How our team puts Bing Webmaster Tools to work in real projects.
FAQ
Bing Webmaster Tools — common questions
Is Bing Webmaster Tools free?
Yes. Bing Webmaster Tools is completely free. You only need a Microsoft account and to verify ownership of your website to access all of its reports and tools.
Bing Webmaster Tools vs Google Search Console?
They serve the same purpose for different engines. Use Google Search Console for Google data and Bing Webmaster Tools for Bing and its partner engines. Both are free, and Bing can import your site straight from Search Console.
Is Bing Webmaster Tools worth using?
Yes, especially since it's free and quick to set up. Even if Bing drives less traffic than Google, its data, crawl scans, and indexing controls give you a fuller picture of your site's search health.
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Related terms
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