Server rendering & static generation
SSR, SSG and ISR on Next.js so pages arrive fully formed, load fast and are fully indexable by search engines.
React Development · Marketing Sites & Storefronts · AI-First · Results-Driven
Fast, SEO-Ready Marketing Sites& Storefronts on Next.js
Short answer: A marketing site or storefront built with React uses Next.js server-side rendering and static generation so public pages load fast and rank well in search — unlike a client-only SPA. This suits landing pages, content sites, and ecommerce fronts where SEO, first-load speed, and Core Web Vitals drive growth and sales. Next.js pairs that performance with React's rich interactivity for product pages and checkout. Zen in Tech builds SEO-friendly React marketing sites and storefronts in-house in Houston.
Public pages that are fast, findable and built to convert
For anything public — a marketing site, a blog, a storefront — search visibility and first-load speed decide whether it grows. A client-only React SPA sends a near-empty page and renders in the browser, which can hurt SEO and slow the first paint. Next.js fixes this with server-side rendering, static generation and incremental regeneration, delivering fully-formed HTML that Google indexes and users see instantly, while keeping React's interactivity exactly where it earns its place.
For ecommerce, that speed becomes revenue: every tenth of a second on load and every Core Web Vitals score moves both conversion and rankings. We build storefronts on headless commerce — Shopify Hydrogen or commerce APIs — with fast product pages, filtered catalogs, cart and checkout, giving you the marketing polish of a custom-built site with the reliability of a proven commerce backend behind it.
Because the same in-house team handles design, front end, SEO structure and the CMS or commerce integration, the site is built to rank and convert from the first commit rather than retrofitted later. Your marketing team gets pages they can edit, and search engines get clean, fast, structured HTML. That's 20+ years and 700+ projects, from Houston and worldwide.
What we cover
What we build into marketing sites & storefronts
Technical SEO baked in
Clean semantic markup, metadata, structured data, sitemaps and canonical URLs built in from day one, not bolted on later.
Core Web Vitals performance
Image optimization, edge caching and lazy loading tuned for green LCP, CLS and INP scores that help rankings and conversion.
Headless CMS content
Editable pages, blogs and landing pages via Sanity, Contentful or headless WordPress, so your team updates content without a developer.
Storefront & checkout
Product catalogs, filtered browsing, cart and checkout on Shopify Hydrogen or headless commerce APIs, styled to match your brand.
Landing pages & A/B testing
Conversion-focused campaign pages with analytics and experiments wired in so you can measure and improve what converts.
Services
Our marketing site & storefront services
From a fast marketing site to a headless storefront — as a fixed project build or developers embedded in your team.
Marketing site build
A full custom Next.js marketing or content site, engineered for speed, SEO and conversion from the ground up.
Headless ecommerce storefront
A custom storefront on Shopify Hydrogen or commerce APIs — fast product pages, cart and checkout with a branded front end.
Headless CMS setup
Connect the site to a CMS like Sanity, Contentful or headless WordPress so your marketing team edits content on its own.
SEO & Core Web Vitals optimization
Fix slow loading and indexing on an existing React or Next.js site with rendering, caching and structured-data improvements.
Landing pages & CRO
Fast, focused campaign pages built to convert, with analytics and A/B testing to keep improving them over time.
Support, maintenance & scaling
Care plans for updates, content and new pages, or dedicated in-house React developers embedded in your team.
Tools & platforms
The marketing & commerce stack we build on
The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.
Rendering & SEO
CMS & content
Commerce
UI & styling
Hosting & DevOps
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
Fast, Maintainable & Production-Grade
We write clean, typed, tested React — component libraries, sensible state management and accessible UI — so your app is fast, secure and easy for any team to maintain.
On Next.js we tune rendering (SSR/SSG/ISR), Core Web Vitals and caching for speed at scale, and can embed dedicated React developers into your team when you need extra senior capacity.
Who we work with
Industries We Build React Apps For
20+ years across sectors — in Houston and internationally.
Transparent pricing
Estimate your project in seconds
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
- Next.js sitefrom $5k
- Dashboard / SPAfrom $9k
- Dedicated React devfrom $6k/mo
- Legacy → React migrationfrom $8k
- Care planfrom $1.5k/mo
Proof
700+ projects, 20+ years
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
Fixed scope. Sprints. Working software.
- 01
Scope & fixed estimate
A short discovery call turns your idea into a clear spec and a firm range — free.
- 02
Design & architecture
UX, data model and stack chosen for your scale, not ours.
- 03
Build in sprints
Working software every 1–2 weeks — you see progress, not promises.
- 04
Launch & scale
We ship, measure and keep improving with care plans.
FAQ
Marketing site & storefront questions
How much does a marketing site or storefront cost?
A custom Next.js marketing site typically starts around $5,000, while a headless storefront with catalog, cart and checkout ranges from roughly $15,000 to $50,000+ depending on catalog size and custom features. Cost depends on page count, CMS and commerce complexity, and design. Use the estimator above for a range, then book a free call for a firm quote.
What is a Next.js marketing site or storefront?
It's a public website built with React through the Next.js framework, which renders pages on the server so they arrive as complete, fast-loading HTML. That makes them far friendlier to search engines than a client-only SPA, while still supporting rich interactivity for things like product filters and checkout — the best of both worlds for pages that need to rank and convert.
How long does it take to build a marketing site or storefront?
A marketing site typically ships in 3–6 weeks; a headless storefront usually takes 6–12 weeks depending on catalog size and checkout complexity. We build in 1–2 week sprints so you review pages and templates as they come together rather than waiting for a big reveal.
Is React good for SEO?
A plain, client-only React SPA is not ideal for SEO because search engines first receive a near-empty page. Built with Next.js, though, React renders pages on the server so search engines get complete HTML with proper metadata and structured data — which is exactly how we build marketing sites and storefronts. Public pages get the SEO of server rendering plus React's interactivity.
Should I use Shopify or a custom Next.js storefront?
A standard Shopify theme is the fastest, cheapest route for a simple store. A custom headless storefront on Shopify Hydrogen or commerce APIs makes sense when you need a distinctive design, top performance, or content and commerce combined in one experience — with Shopify still handling orders, payments and inventory behind the scenes. We'll recommend the right fit for your catalog and goals.
Can our team edit the content ourselves?
Yes. We connect the site to a headless CMS like Sanity, Contentful or headless WordPress, so your marketing team creates and edits pages, blog posts and landing pages without touching code or waiting on a developer. We set up the content models and templates so editing stays simple and on-brand.
Do you build marketing sites and storefronts for businesses outside Houston?
Yes. We're based in Houston but build Next.js marketing sites and storefronts for clients across Texas, throughout the USA, and internationally, with clear sprint demos wherever your team is located.
Do you build marketing sites and storefronts in Houston?
Yes. Our office is at 9800 Richmond Ave in Houston (Westchase / Energy Corridor), and we work with Houston businesses locally, including in person, as well as clients nationwide and worldwide, all with a 100% in-house team.
Ready for a site that ranks and sells?
Book a free scoping call and we'll map your marketing site or storefront — SEO, speed and the CMS or commerce behind it. Marketing sites start around $5,000; we confirm exact scope and price on the call.
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