B2B website design & development
A responsive, engineering-led site architecture that organizes the cobots, servomotor lines and the Rozum Cafe solution into clear, comparable product paths for a technical audience.
Case study · Robotics & Deep-Tech
Rozum Robotics: Web, React and B2B Content for Industrial Automation
Rozum Robotics designs collaborative robotic arms and high-precision servomotors for industrial automation. We built the web presence and the B2B content engine behind it to put that engineering in front of the people who specify it — engineers, integrators and manufacturers.
The designs
The full design
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IndustryRobotics & deep-tech (B2B)
Zen in Tech roleWebsite + technical content & SEO
Build100% in-house
Live siterozum.com
In short: Zen in Tech designed and developed Rozum Robotics' B2B web presence and ran the technical content marketing and SEO behind it — translating cobots, frameless servomotors and turnkey automation into pages engineers, integrators and manufacturers can actually evaluate and act on.
The brief
The challenge: selling precision hardware to a technical audience
Rozum Robotics is a deep-tech company. It develops its own servo motors in-house, builds the RC5 and RC10 collaborative arms around them, and sells that motor technology to other robot makers. The buyers are engineers, integrators and manufacturing decision-makers who evaluate on specifics — payload, reach, repeatability, IP rating, degrees of freedom — not on marketing language. A generic brochure site does not serve them.
The product line also spans very different buying contexts: cobots for the factory floor, frameless and servo motors sold to other manufacturers, and the ready-made Rozum Cafe barista as a turnkey solution. Each needs its own story, its own proof and its own path to the sales team — all in a bilingual English and Russian interface and across a global distributor network. The site had to hold that range without collapsing into a catalog no one can navigate.
What we delivered
What we delivered
React product & spec components
Reusable, component-driven pages — spec tables, model comparisons and application blocks — so RC5, RC10 and the motor lines read consistently and stay easy to extend as the catalog grows.
Technical content marketing
Application- and capability-led content across pick-and-place, machine tending, welding, injection molding, lab testing and quality control that maps a real automation problem to the right Rozum configuration.
B2B & technical SEO
On-page and technical SEO tuned to how engineers and integrators actually search — by application and capability — with structured data and clean, indexable markup for niche industrial queries.
Bilingual, spec-accurate UX
An English/Russian interface that keeps precise, verifiable specs — payload, reach, ±0.5 mm repeatability, IP54, 6 degrees of freedom, tooling-flange standards — front and center.
Conversion paths to sales
Clear routes from a spec page or application story to the sales team and distributor network, so a qualified engineer or manufacturer can reach the right contact fast.
Results
Engineering-grade, built to convert
Product facts as published on rozum.com.
Since 2015deep-tech robotics R&D and manufacturing
RC5 · RC10collaborative robotic arms (cobots)
±0.5 mmrepeatability · IP54 · 6 degrees of freedom
EN + RUbilingual product & documentation
USA · EU · CISoffices + a global distributor network
B2Bengineers, integrators & manufacturers
01
Spec-first product pages
Payload, reach, repeatability and IP rating up front — exactly what an engineer evaluates on.
02
Application-led content
Pick-and-place, machine tending, welding — a real automation problem mapped to the right cobot.
03
Technical SEO
Structured for the niche queries integrators and manufacturers actually search.
04
Route to the sales team
Clear paths from a spec page to the sales team and distributor network.
Our approach
Our approach: engineering-grade clarity, built to convert
We treated the site as a product, not a pamphlet. Component-driven React let us build reusable spec tables, comparison views and application blocks so every cobot and motor line reads consistently, loads fast and stays easy to extend. Design decisions favored the concrete detail an engineer looks for first: payload and reach, ±0.5 mm repeatability, IP54, mounting and tooling-flange standards, and exactly where each robot fits on the line.
On top of that we ran a content marketing and SEO program aimed at how this audience really searches — by application and by capability. Pick-and-place, machine tending, welding, injection molding, lab testing, quality control: each becomes an entry point that connects a real problem to the right Rozum configuration, backed by clean technical structure and indexable markup so the pages surface for the specialist queries that matter.
Services on this project
The mix we ran for Rozum Robotics
Stack & tools
What it runs on
React TypeScript Component-driven UIResponsive spec tablesFigma Google Analytics 4 Google Search Console Ahrefs Schema.org / JSON-LD i18n (EN / RU)Technical SEO Node.js
This is a scope-first engagement: the deliverables describe the web, React, content and SEO work built for Rozum Robotics rather than a claimed performance figure. The site and content program are designed to make a complex, spec-driven product line legible to engineers, integrators and manufacturers — helping them compare models, find their application, and reach the sales team and distributor network with less friction. No performance metrics were provided for publication, so none are stated here.
FAQ
Common questions
How do you market a deep-tech product to an audience of engineers and integrators?
By leading with the specifics they evaluate on. We structure the site and content around specs, capabilities and real applications — payload, reach, repeatability, machine tending, welding, lab testing — so a technical buyer can qualify the product quickly instead of wading through marketing copy.
Can you handle highly technical product content and keep the specs accurate?
Yes. For Rozum Robotics we worked from product documentation and engineering specs — degrees of freedom, IP rating, tooling-flange standards, the turnkey Rozum Cafe barista solution — and built templates that present those details consistently and hold up to scrutiny from a specialist reader.
Do you build in React, and can it support a bilingual, multi-product catalog?
React is our default for product-heavy B2B sites. Component-driven pages let us reuse spec tables and application blocks across the cobot and motor lines, support an English/Russian interface, and add new products without rebuilding — which matters for a growing hardware catalog sold through a global distributor network.
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