Case study · Full build + growth
Beyond EB-5 helps foreign investors secure U.S. green cards by investing in qualifying U.S. construction projects. Zen in Tech built the entire property from scratch — the logo and brand identity, the design, a multilingual React/Next.js platform, SEO, paid search and social, and a CRM-plus-AI automation layer — and runs the growth engine behind it.
The designs
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The brief
EB-5 is a high-consideration, document-heavy decision: an $800,000 investment tied to a U.S. green card, governed by shifting USCIS rules and priority-date retrogression. Prospective investors — many evaluating from India, China and other markets, in a different language and time zone — arrive with detailed questions and expect authoritative, project-specific answers before they will book a consultation.
Beyond EB-5 did not need a single service; it needed the whole engine. A multilingual platform that makes a complex program legible, the organic and paid demand to fill it, and the CRM and automation to turn a serious inquiry into a funded investor without a lead ever slipping through. Zen in Tech built and now runs all of it in-house.
What we delivered
Logo and brand identity, end-to-end design, and a custom React / Next.js build from scratch (SSR/SSG): ~900 SEO-optimized pages across 7 languages, project portfolios, construction progress and USCIS approval proof points.
A 100/100 Ahrefs technical health score with zero broken links and a strong backlink profile (432 referring domains, +148) — organic search is the funnel’s highest-engagement channel.
Campaign structure, keywords, ad copy, conversion tracking and CPA optimization. Paid media — search and social — is the largest acquisition source into the site.
Facebook and Instagram campaigns: creative, audiences, retargeting, Pixel/conversions and cost-per-lead optimization, feeding the same pipeline.
Zoho CRM plus n8n and AI automation: inbound leads segmented and processed, notifications and funnels automated, and instant lead response so no cross-border inquiry sits waiting.
Content optimized to be cited by AI assistants and generative search — Beyond EB-5 already earns a measurable AI-assistant traffic channel most competitors have not addressed.
Results
Measured in Ahrefs, Google Search Console, GA4 and Zoho CRM.
Direct leads at 26.6%; paid search and paid social together drive ≈32% of traffic — and a real AI-assistant channel now reaches ≈10%, GEO/AEO traction most competitors lack.
By engagement, the earned channels lead — email, referral and organic search all beat paid. Quality of attention, not just volume.
Sales and legal share the closing credit; the platform, demand and lead system are ours.
Our approach
We treat Beyond EB-5 as one system, not a stack of vendors. The same team owns the platform, the SEO, the paid media and the CRM, so a change to a project page, a campaign or a lead-routing rule flows straight through the whole funnel. That is how a scope the market normally splits across a team of eight to ten specialists gets delivered coherently in-house.
Everything points at one outcome: turning a complex, cross-border decision into a booked, then funded, investor. Organic and paid demand fill the top of the funnel, the multilingual platform makes the program credible, and CRM automation carries each serious inquiry to an advisor with full context — captured, segmented and never dropped.
Services on this project
Stack & tools
These figures come from Ahrefs, Google Search Console, GA4 and Zoho CRM. Beyond EB-5 is the work of a full digital team — design, engineering, SEO, paid media and CRM/AI automation — delivered end to end by Zen in Tech. The funnel we built has helped bring 1,250+ prospects into the pipeline and ≈$24.8M of investment to close; sales and legal share the deal-closing credit, but the site, the demand and the lead system are ours.
FAQ
The whole thing. Design, a multilingual React/Next.js platform (~900 pages, 7 languages), SEO, Google Ads, Meta paid social, and the Zoho CRM plus n8n/AI automation behind it — all built and run in-house, end to end.
The platform ships in seven languages with SEO built per language, and the CRM captures and routes leads by segment with instant first response — so an investor researching a U.S. green card from India or China gets a credible answer fast, in their language and time zone.
It brought 1,250+ prospects into the EB-5 pipeline, of which 31 have funded at $800,000 each — ≈$24.8M raised. Sales and legal also help close, but the platform, the demand and the entire lead-capture and processing system were built and are run by us.
Book a free consultation — we’ll map the fastest path for your project and a clear price.
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