Audience engine — Bob & Marge (separate brand)
The warm 55+ audience is built by a dedicated animated YouTube brand we created and produce — see the Meet Bob & Marge case study.
Case study · Advertising · Support · Lead gen
A Shopify store and full-service growth for Innovative Home Technologies
Innovative Home Technologies makes mobility and bathroom-safety products that help seniors stay independent at home — powered toilet and bath lifts, sit-to-stand aids and more. Zen in Tech runs its Shopify store and the whole growth program around it — advertising, support and lead generation — and built a dedicated Bob & Marge YouTube brand to reach exactly this 55+ audience (its own case study).
The designs
The full design
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IndustryHome mobility & safety products (seniors)
Zen in Tech roleShopify store, advertising, support & lead generation
Build100% in-house
Live siteinnovahometech.com
In short: Zen in Tech runs growth for Innovative Home Technologies — a Shopify store with advertising (Google, Meta & Amazon), social, content, email, SEO and lead capture for a high-trust senior mobility & bathroom-safety brand. The warm 55+ audience is built by a dedicated character brand we produce, Meet Bob & Marge (separate case study).
The brief
The challenge
Mobility and bathroom-safety products are a high-trust, considered purchase — bought by seniors and, just as often, by the adult children who care for them. Cold ads alone do not sell a $2,000 powered lift; the audience needs to see the product in a warm, familiar context and trust the brand before they buy.
Innovative Home Technologies needed two things working together: a store and growth program that convert high-ticket demand — advertising, a Shopify storefront that converts, email, and a lead-and-support layer — and a way to reach and warm up a very specific 55+ audience affordably. Zen in Tech runs the store-and-growth side here, and built a dedicated brand, Bob & Marge, to solve the audience side (its own case study).
What we delivered
What we run
Paid advertising — Google, Meta & Amazon
Search, Shopping, paid social and Amazon marketplace ads aimed at seniors and their caregivers, optimized to cost-per-lead and return on ad spend.
Shopify store & conversion support
Ongoing development and support on the Shopify storefront, plus landing-page work, so paid and organic demand lands on pages that actually convert the click into a cart.
Social & community management
Publishing, engagement and comment moderation across social — the conversations that turn interest into interested buyers.
Email & lifecycle
Nurture and lifecycle email that follows up leads, answers objections, and brings past customers back.
Lead capture & handoff
Every enquiry captured, qualified and routed to the team with context — so no lead for a high-ticket product slips away.
Results
A store and growth program built to convert
Store metrics are from Shopify Analytics (2026 YTD vs 2025); the product rating is observed, and the audience engine’s reach lives in the Meet Bob & Marge case study.
$118KStore sales — 2026 year-to-date
+934%Sales growth vs the same period in 2025
158Orders — 2026 year-to-date
$758Average order value
$62.6KTop product — LuxeLift powered toilet lift
4.7/5Customer rating across 64 reviews
01
Warm audience, ready to buy
A dedicated Bob & Marge YouTube brand builds a large, trusting 55+ audience (separate case study).
02
Paid media reaches the household
Google and Meta put the products in front of the right buyers and their families.
03
The store converts
A Shopify storefront and landing pages built to turn the click into a cart.
04
Leads become orders
The lead-and-support layer carries each buyer to a completed sale.
Our approach
Our approach
We wire a single outcome: a sale of a life-improving product. A dedicated brand — Bob & Marge — earns a warm, trusting 55+ audience; paid media reaches the right households; the Shopify store converts; and the lead-and-support layer carries each buyer through. One team owns the whole path.
Store, ads, social and email run as one program, not four vendors, so a warm viewer today is a qualified lead tomorrow and an order the week after — from first familiarity to completed purchase.
Services on this project
The mix we ran for Innovative Home Technologies
Stack & tools
What it runs on
Shopify Google Ads Google ShoppingMeta Ads Meta Business Suite Amazon AdsGoogle Analytics 4 Email marketingCRM & lead routingLanding pages
Store figures — sales, orders, average order value and the top-product total — are from the client's Shopify Analytics (2026 year-to-date, compared with the same period in 2025). The 4.7/5 rating across 64 reviews is an observed figure from innovahometech.com. Zen in Tech runs the Shopify store and the growth program around it; the warm 55+ audience is built by a dedicated brand we produce, Meet Bob & Marge — see its case study for observed YouTube reach.
FAQ
Common questions
What does Zen in Tech run for Innovative Home Technologies?
A Shopify store plus the full growth program around it — paid advertising (Google, Meta & Amazon), social and community management, content, email, SEO, website support, and lead capture and handoff for a high-ticket senior product line.
How do you reach a senior, high-trust audience affordably?
We built a dedicated character brand — Bob & Marge — an animated YouTube channel that earns a large, trusting 55+ audience, so paid media and the store convert warm demand instead of cold. It is a separate engagement with its own case study.
Is the store on Shopify?
Yes. We build and support the Shopify storefront and its landing pages so paid and organic demand lands on pages engineered to convert a high-ticket purchase.
Want results like Innovative Home Technologies?
Book a free consultation — we’ll map the fastest path for your project and a clear price.
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