WordPress development
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Case study · Development & marketing
A WordPress build and a growth engine for Crumbacher
Crumbacher has provided managed business IT to Northern New Mexico for more than 30 years — from Albuquerque to Santa Fe. Zen in Tech develops its WordPress site and runs the marketing behind it: SEO, paid search and social, engineered to turn a 30-year reputation into local pipeline.
Also: crubsy.com ↗
The designs
The full design
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IndustryManaged IT services (New Mexico)
Zen in Tech roleWordPress development, SEO, PPC & social
Build100% in-house
Live sitecrubsy.com
In short: Zen in Tech delivers WordPress development plus SEO, PPC and social media for Crumbacher — a fast, credible site that carries a 30-year managed-IT reputation, built to be found by New Mexico businesses and to convert them into leads.
The brief
The challenge
Crumbacher has three decades of trust and a deep service line — managed IT, cybersecurity, VoIP, networking, device management and disaster recovery — but a reputation only pays off if buyers can find it and act on it. The site had to make a broad, technical offering legible to a non-technical local business owner, and rank for the searches those owners actually run.
It also had to run as a business tool, not a brochure: fast, credible, easy to maintain on WordPress, and wired to bring in enquiries. That meant the build and the marketing had to be designed together — a site structured for local search and paid traffic, not one bolted onto campaigns after the fact.
What we delivered
What we deliver
Web design & UX
A clean, credible design that makes a broad managed-IT service line easy for a local business owner to understand and act on.
SEO
Technical and local SEO across the service and location pages, tuned to how New Mexico businesses search for IT support in Albuquerque and Santa Fe.
PPC & Google Ads
Paid search that captures high-intent “managed IT / IT support near me” demand and routes it to the right service page.
Social media marketing
Social presence and content that keeps a 30-year local brand visible and reinforces trust between purchases.
Results
A 30-year reputation, built to be found
Company facts as published on crubsy.com.
30+ yrsserving New Mexico businesses
5★customer ratings across testimonials
2 officesAlbuquerque & Santa Fe
WordPresscustom build, maintained & optimized
4 channelsWordPress dev · SEO · PPC · Social
Local-firstNorthern New Mexico focus
01
Build for search
A fast WordPress site with clean service and location pages — structured to rank, not retrofitted.
02
Earn local visibility
Technical and local SEO across Albuquerque and Santa Fe intent.
03
Capture the demand
Paid search puts Crumbacher in front of businesses looking for IT support right now.
04
Stay top of mind
Social keeps a trusted 30-year local brand visible between purchases.
Our approach
Our approach
We build the site and the marketing as one system. The WordPress build is structured for search from the start — clean service and location pages, fast load, sensible information architecture — so SEO and paid traffic land on pages designed to convert rather than an afterthought.
From there the channels reinforce each other: SEO earns the durable local visibility, PPC captures the in-market demand, and social keeps a well-known local name front of mind. All of it points at the same outcome — a New Mexico business owner picking up the phone to a firm they already trust.
Services on this project
The mix we ran for Crumbacher
Stack & tools
What it runs on
WordPress PHP Custom themeElementor / page builderTailwind-style CSSSchema.org / JSON-LD Google Business Profile Google Search Console Google Analytics 4 Google Ads Meta Business Suite CDN & performance optimization
Company facts — 30+ years serving New Mexico, two offices (Albuquerque and Santa Fe), and its 5-star customer ratings — are drawn from crubsy.com. This engagement is described by scope: a WordPress build plus SEO, PPC and social, engineered to turn a long local reputation into findable, convertible demand.
FAQ
Common questions
Do you build on WordPress and market it too?
Yes — that is the point of this engagement. We develop Crumbacher’s WordPress site and run the SEO, paid search and social behind it, so the build and the marketing are designed to work together.
Can you handle a broad, technical service line?
We structured the site so a non-technical local business owner can quickly understand managed IT, cybersecurity, VoIP, networking and the rest — and so search engines can index each service and location cleanly.
Is this local or national?
Local-first. Crumbacher serves Northern New Mexico from Albuquerque and Santa Fe, so the SEO and paid work are built around local intent and the areas they actually serve.
Want results like Crumbacher?
Book a free consultation — we’ll map the fastest path for your project and a clear price.
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