Glossary · SEO & Search
Local Falcon
Overview
What Local Falcon is
Local Falcon is a geo-grid rank tracking platform for local SEO. It checks how a business ranks in Google's local results from many simulated locations arranged in a grid around the business, so you see rankings the way searchers in different neighborhoods actually experience them.
It is built specifically for businesses and agencies that depend on the Google Map Pack and Google Business Profile visibility, such as multi-location brands and local service providers.
How it works
You choose a business, a keyword, and a grid size and spacing. Local Falcon then queries Google local results from each grid point and plots the rank at each location as a color-coded map—green where you rank well, red where you don't.
It summarizes performance with metrics like Average Rank (ARP), Average Map Rank (AMR), and Share of Local Voice (SoLV), and can run scheduled scans to track changes over time. Newer features analyze how a business appears in AI and Google's AI-driven local answers.
Why it matters
Traditional rank checkers report one position, but local rankings vary heavily by physical proximity to the business. A geo-grid view exposes that variation, showing exactly which areas a business dominates and which competitors own—information you can act on with content, citations, and Google Business Profile optimization.
Local Falcon is typically a paid, credit- or scan-based tool. Alternatives that offer grid or local rank tracking include BrightLocal, Whitespark's Local Rank Tracker, and Local Viking.
Where we use it
Related Zen in Tech services
How our team puts Local Falcon to work in real projects.
FAQ
Local Falcon — common questions
What is a geo-grid in Local Falcon?
A geo-grid is a matrix of scan points laid over a map around a business location. Local Falcon checks the business's Google ranking at each point, so you can see how visibility rises and falls with distance instead of relying on a single reported rank.
What does Share of Local Voice mean?
Share of Local Voice (SoLV) is Local Falcon's metric for the percentage of grid points where a business appears in the top local results for a keyword. A higher SoLV means broader coverage of the searched area.
Is Local Falcon free?
Local Falcon is a paid tool, generally priced on scans or credits with subscription plans. It is not a free product, though it offers trials and scales from single-location businesses to large agencies.
Keep exploring
Related terms
Need Local Falcon done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
Knowledge hub
From our knowledge hub
All articles →Local SEO for Oilfield Services: Getting Found in Texas Energy Markets
Local SEO for oilfield services: optimize your Google Business Profile, build service and basin pages, and earn reviews to get found in Texas energy markets.
Read · 4 min →SEOLocal SEO for Restaurants: How to Show Up When Diners Search Near Me
Want to show up when diners search 'restaurants near me'? Optimize your Google Business Profile, fix your NAP, and earn reviews. Here's the local SEO playbook.
Read · 4 min →SEOLocal SEO for Law Firms: How to Rank in Your City
A practical local SEO guide for law firms: optimize your Google Business Profile, build practice-area pages, earn reviews, and rank in near-me searches.
Read · 5 min →