Glossary · SEO & Search
Whitespark
Overview
What Whitespark is
Whitespark is a Canada-based company that makes local SEO tools and also offers done-for-you citation-building and local SEO services. Its most recognized products are the Local Citation Finder and the Local Rank Tracker, long-standing staples in the local SEO community.
It serves small businesses, multi-location brands, and agencies that want both software and hands-on citation work.
How it works
The Local Citation Finder analyzes where top-ranking competitors are cited, surfacing directories and niche sites where you should also list your business, along with the citing domain and its authority. This turns citation building into a data-driven, competitor-informed process rather than guesswork.
The Local Rank Tracker reports precise, location-based rankings across Google and Bing, covering Local Pack, Local Finder, Maps, and organic positions, with support for multiple locations and devices. Whitespark also offers managed citation-building and Google Business Profile services.
When to use it
Whitespark is a strong fit when citation research and manual citation building are a priority, or when you want an agency to handle listings for you rather than only buying software.
It overlaps with BrightLocal on rank tracking and citations; many teams pick one as their primary local platform. Pair either with a reviews tool like Birdeye for full reputation coverage.
Where we use it
Related Zen in Tech services
How our team puts Whitespark to work in real projects.
FAQ
Whitespark — common questions
What does Whitespark do?
Whitespark provides local SEO tools and services — chiefly the Local Citation Finder for discovering listing opportunities and the Local Rank Tracker for monitoring local, Maps, and organic rankings across Google and Bing.
What is the Whitespark Local Citation Finder?
The Local Citation Finder is a tool that finds where your competitors are cited online, revealing directories and websites where you should list your business to strengthen your local citation profile.
Whitespark vs BrightLocal — which is better?
Both are respected local SEO platforms; Whitespark is especially strong for citation research and managed citation services, while BrightLocal offers a broader all-in-one suite with review and reporting tools. The best choice depends on your priorities.
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