Glossary · Marketing, CRM & Growth
6sense
Overview
What 6sense is
6sense is an enterprise B2B platform for account-based marketing (ABM) and revenue orchestration. Instead of waiting for prospects to self-identify through a form fill, it uses AI to surface which target accounts are actively researching solutions like yours.
It brings together intent data, predictive account scoring, anonymous visitor identification, and advertising and sales orchestration in one system, aimed at aligning marketing and sales around the accounts most likely to buy.
How it works
6sense collects signals from many sources — your CRM and marketing automation, website behavior, and a proprietary network of third-party intent data — then de-anonymizes traffic and matches activity to specific companies.
Its AI models score each account's buying stage and predict when it is likely to purchase, sometimes months ahead. Teams use those predictions to prioritize outreach, launch targeted display ads, and trigger sales plays at the right moment.
Why it matters
Most B2B buyers complete much of their research anonymously before ever contacting a vendor. 6sense aims to make that dark funnel visible so teams focus effort on accounts already in-market rather than cold lists.
It is an enterprise-priced tool best suited to organizations with defined target accounts and aligned sales and marketing teams. Alternatives include Demandbase and ZoomInfo, and smaller businesses may get similar value from lighter intent and scoring tools first.
Where we use it
Related Zen in Tech services
How our team puts 6sense to work in real projects.
FAQ
6sense — common questions
What does 6sense actually do?
6sense identifies which companies are in-market for your product by combining intent data, website de-anonymization, and predictive AI, then helps sales and marketing target those accounts. It scores accounts by buying stage and can orchestrate ads and outreach automatically.
Is 6sense the same as a CRM?
No. 6sense is not a CRM; it layers on top of one. It integrates with CRMs like Salesforce and HubSpot to enrich account data with intent and predictive scores, but it does not replace your system of record for contacts and deals.
Who is 6sense best for?
6sense is best for B2B companies running account-based marketing with a defined list of target accounts and aligned sales and marketing teams. It is enterprise-priced, so smaller businesses often start with lighter intent-data or lead-scoring tools instead.
Keep exploring
Related terms
Need 6sense done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
Knowledge hub
From our knowledge hub
All articles →Local SEO for Oilfield Services: Getting Found in Texas Energy Markets
Local SEO for oilfield services: optimize your Google Business Profile, build service and basin pages, and earn reviews to get found in Texas energy markets.
Read · 4 min →SEOLocal SEO for Restaurants: How to Show Up When Diners Search Near Me
Want to show up when diners search 'restaurants near me'? Optimize your Google Business Profile, fix your NAP, and earn reviews. Here's the local SEO playbook.
Read · 4 min →SEOLocal SEO for Law Firms: How to Rank in Your City
A practical local SEO guide for law firms: optimize your Google Business Profile, build practice-area pages, earn reviews, and rank in near-me searches.
Read · 5 min →