Citation audit
A full sweep of your existing listings to find missing, wrong, duplicate and inconsistent NAP data.
Local SEO · AI-First · Results-Driven
Consistent Citations &Clean NAP Everywhere
Short answer: Citations are online mentions of your business name, address and phone (NAP) on directories, maps and data aggregators, and NAP consistency means that information matches exactly everywhere it appears. Consistent citations help Google trust your business is real and located where you say, which supports map pack rankings. Core work includes auditing existing listings, fixing duplicates and errors, and pushing accurate data to the aggregators that feed hundreds of sites. Expect a one-time cleanup plus optional monthly monitoring, with listings corrected over four to eight weeks.
Why NAP Consistency Moves Local Rankings
A citation is any place online that lists your business name, address and phone number — directories like Yelp and the Yellow Pages, maps like Apple and Bing, industry and local sites, and the data aggregators that quietly syndicate your details to hundreds of smaller platforms. Google reads these mentions as corroboration: when the same NAP shows up consistently across the web, it trusts that your business exists and sits where your Google Business Profile claims. Inconsistent or duplicate listings do the opposite — they create doubt that can hold back map pack visibility.
Most Houston businesses accumulate NAP errors over time: an old suite number, a tracking phone from a past campaign, a misspelled street, or a duplicate listing created when a location moved. Each mismatch is a small drag on trust, and duplicates can split your reviews and rankings across two profiles. The fix is not glamorous — it is disciplined auditing, deduplication, and correction at the source — but it is foundational, and skipping it undermines everything else in a local SEO program.
We start from a single source of truth for your exact name, address and phone, then reconcile every live listing against it — correcting what we can directly, claiming or merging duplicates, and pushing clean data through the aggregators that feed the long tail of directories. For multi-location brands we manage this per branch so each location's NAP stays accurate as suites, hours and numbers change.
What we cover
What Citation & NAP Work Covers
NAP standardization
One agreed format for your name, address and phone, applied identically across every platform.
Duplicate cleanup
Finding, claiming and merging duplicate listings that split reviews and confuse Google.
Core directory listings
Accurate profiles on the high-authority directories that most influence local trust.
Data aggregator sync
Pushing clean NAP through Data Axle, Foursquare and other aggregators that feed hundreds of sites.
Ongoing monitoring
Watching for reverted edits, new duplicates and NAP drift so listings stay accurate over time.
Services
Citation Services We Provide
From a one-time listing cleanup to managed monitoring that keeps your NAP accurate as your business changes — matched to how many locations you run.
Citation audit & cleanup
We map every live listing, fix errors and merge duplicates so your NAP is consistent across the web.
New citation building
We build fresh listings on the directories and niche sites that matter most for your industry and area.
Aggregator distribution
We push your verified NAP through the major data aggregators to reach the long tail of smaller directories.
Duplicate suppression
We identify and resolve duplicate and outdated profiles that dilute reviews and rankings.
NAP monitoring
We watch your listings for reverted edits and new duplicates and correct them before they hurt trust.
Relocation & rebrand updates
We update NAP everywhere when you move, rename or change numbers, so nothing points to the old details.
Tools & platforms
Our Citation & NAP Stack
The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.
Citation Tools
Data Aggregators
Data AxleFoursquareNeustar/LocalezeGoogle's business data
Core Directories
Auditing & Detection
NAP consistency scansduplicate detectionmanual SERP & directory checks
Schema & Reporting
LocalBusiness JSON-LD schemalisting scorecardsLooker Studio reporting
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
Transparent, Measurable & Ethical
You get clear reporting and a live dashboard — real metrics (rankings, traffic, leads, ROAS), not vanity numbers. No black-hat shortcuts that put your site at risk; everything is built to compound and last.
You own every account, asset and piece of content we create. If we ever part ways, your marketing engine stays yours — and keeps working.
Who we work with
Industries We Grow
20+ years across sectors — in Houston and internationally.
Transparent pricing
Estimate your project in seconds
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
- GBP setup & optimizationfrom $800
- Local SEOfrom $1k/mo
- Multi-locationfrom $2k/mo
- Reviews & citationsfrom $500/mo
Proof
700+ projects, 20+ years
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
Fixed scope. Sprints. Working software.
- 01
Scope & fixed estimate
A short discovery call turns your idea into a clear spec and a firm range — free.
- 02
Design & architecture
UX, data model and stack chosen for your scale, not ours.
- 03
Build in sprints
Working software every 1–2 weeks — you see progress, not promises.
- 04
Launch & scale
We ship, measure and keep improving with care plans.
FAQ
Citation & NAP questions
What are citations and NAP consistency?
Citations are online listings of your business name, address and phone number on directories, maps and data aggregators. NAP consistency means that information is identical everywhere it appears, which helps Google trust your business and supports map pack rankings.
How much does citation and NAP work cost?
A one-time audit and cleanup typically runs a few hundred to around $1,500 depending on how many listings and duplicates exist. Ongoing monitoring is usually a modest monthly fee. Multi-location brands are priced per location. We confirm scope and price on a free call.
How long does it take to fix my citations?
Most direct corrections and duplicate merges land within four to eight weeks. Data pushed through aggregators can take a bit longer to propagate to the smaller directories they feed. Some platforms take time to approve edits.
Why do duplicate listings hurt my rankings?
Duplicates split your reviews and ranking signals across two profiles and create conflicting NAP data that makes Google less certain about your business. Merging or suppressing them consolidates that trust into one strong listing.
Do I really need paid directory listings?
Not usually. Most valuable citations are free, and we prioritize accuracy and the high-authority and industry-relevant directories over paying for low-value listings. We only recommend paid options when they genuinely earn their keep in your market.
Do you fix citations for businesses outside Houston?
Yes. Citation and NAP work is location-independent — we clean up and build listings for businesses across Texas, the USA and internationally, in whatever markets and directories fit your area.
Do you offer citation services in Houston?
Yes. We are based at 9800 Richmond Ave in Houston (Westchase / Energy Corridor) and handle citation building and NAP cleanup for Houston businesses as well as multi-location brands elsewhere.
Get your citations cleaned up
Book a free call — we'll audit your listings, flag the NAP errors holding you back, and quote a fix.
Knowledge hub
From our knowledge hub
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