Customer-specific & tiered pricing
Per-account price lists, volume and contract pricing, and hidden retail prices behind login so each buyer sees exactly the rates you negotiated with them.
Ecommerce Development · B2B & Wholesale Commerce · AI-First · Results-Driven
B2B & Wholesale CommerceAccount Pricing, Quotes, Net Terms and Bulk Ordering
Short answer: B2B and wholesale commerce is ecommerce built for selling to other businesses: logged-in accounts with customer-specific pricing, quote requests, purchase orders, net payment terms, and fast bulk or repeat ordering. It differs from consumer stores because pricing is negotiated per account, orders are large, and it usually syncs with an ERP or accounting system. Zen in Tech builds B2B and wholesale stores on Shopify, BigCommerce, or a custom stack, typically from around $8k, with the accounts, pricing logic, and integrations built in-house in Houston.
Ecommerce built for how businesses actually buy
B2B and wholesale commerce is ecommerce designed for selling to businesses instead of consumers. The buyer is a logged-in account, not a walk-up shopper: they see pricing negotiated for their tier, order in cases or pallets, reorder from past invoices, request quotes, and often pay on net-30 or net-60 terms with a purchase order. For a Houston distributor, manufacturer, or supplier, the goal is to move phone-and-spreadsheet ordering onto a self-serve store that your reps and your customers both trust.
The hard part isn't the storefront — it's the rules behind it. Customer-specific and volume-tiered pricing, minimum order quantities, quote-to-order flows, approval hierarchies, tax exemption certificates, and net-terms credit all have to be right, and the catalog and inventory have to stay in sync with your ERP or accounting system so the store never sells stock you don't have or quotes a price you can't honor. Getting that logic wrong erodes margin and trust fast.
Because our team builds the pricing engine, the account portal, and the ERP and accounting integrations in-house here in Houston, one team owns the whole flow from login to invoice. There's no gap between a design vendor and a separate integration shop when a net-terms account needs a custom price list or your ERP changes a SKU — and your data and store stay yours.
What we cover
What we build into a B2B & wholesale store
Quote requests & quote-to-order
Request-a-quote flows, rep approval, and one-click conversion of an approved quote into an order — so large or custom deals close without leaving the store.
Net terms, POs & credit accounts
Net-30/60 terms, purchase-order checkout, credit limits, and tax-exemption handling so approved accounts buy the way procurement expects.
Bulk & repeat ordering
Order-by-SKU grids, CSV upload, saved lists, and reorder-from-history so buyers place large repeat orders in seconds instead of clicking product by product.
Account roles & approvals
Multiple buyers per company, spending limits, and approval workflows so a purchaser can order within rules set by their manager.
ERP & inventory integration
Two-way sync with NetSuite, QuickBooks, or your ERP so catalog, pricing, stock, orders, and invoices stay accurate across systems.
Services
How we build your B2B commerce store
From mapping your pricing rules to a live self-serve portal — here's how a B2B and wholesale build comes together with our in-house Houston team.
1. Pricing & process mapping
We document your price tiers, minimums, terms, approval rules, and how orders flow today, then design a store model that matches how your business actually sells.
2. Platform & architecture
We recommend Shopify (with B2B), BigCommerce B2B, or a custom build based on your pricing complexity and ERP, then architect accounts, catalogs, and price lists.
3. Account portal & pricing engine
We build logged-in accounts, customer-specific and tiered pricing, quote flows, and net-terms/PO checkout so each buyer gets their negotiated experience.
4. ERP & systems integration
We connect your ERP, accounting, tax, and shipping so catalog, stock, pricing, orders, and invoices stay in sync and reps stop rekeying data.
5. Migration, testing & launch
We migrate accounts and order history, test pricing and terms against real customer scenarios, then launch with your reps trained on the new flow.
6. Ongoing support & rollout
We support onboarding of more accounts, add price lists and features as you grow, and keep the store and integrations healthy on a care plan.
Tools & platforms
The B2B commerce stack we build on
The exact toolset depends on your goals — these are the platforms we use most, and we work with whatever your team already relies on.
Ecommerce platforms
Pricing & catalog
Per-account price listsquote appsAlgolia catalog search
ERP & accounting
Payments & terms
Tax, shipping & fulfillment
AvalaraTaxJarShipStationfreight & LTL integrations
Hosting & DevOps
Chosen per project — not a fixed menu. Have a preferred tool or platform? We’ll work with it.
Built to last
Secure, Fast & Conversion-Ready
Every store is PCI-conscious with secure checkout, trusted payment gateways and encrypted customer data — built to protect shoppers and pass a security review.
We optimize for speed and conversion: fast Core Web Vitals, clean product schema and a checkout tuned to reduce drop-off, on cloud hosting that scales through your busiest sale days.
Who we work with
Industries We Build Stores For
20+ years across sectors — in Houston and internationally.
Transparent pricing
Estimate your project in seconds
Pick what you’re building for an indicative range, then request an exact quote. No email wall.
Simple prices for typical tasks
- Shopify storefrom $6k
- WooCommerce storefrom $7k
- Headless commercefrom $18k
- Store migrationfrom $4k
- Care planfrom $500/mo
Proof
700+ projects, 20+ years
See the products and growth work we’ve shipped across industries — and request a case study relevant to yours.
How we work
Fixed scope. Sprints. Working software.
- 01
Scope & fixed estimate
A short discovery call turns your idea into a clear spec and a firm range — free.
- 02
Design & architecture
UX, data model and stack chosen for your scale, not ours.
- 03
Build in sprints
Working software every 1–2 weeks — you see progress, not promises.
- 04
Launch & scale
We ship, measure and keep improving with care plans.
FAQ
B2B & wholesale commerce questions
How much does a B2B ecommerce store cost?
B2B and wholesale builds typically start around $8k and rise with pricing complexity, quote and net-terms flows, and ERP integration — the pricing engine and back-office sync are where most of the work lives, not the storefront. Use the estimator for an indicative range, then book a free call for a firm quote.
What is B2B and wholesale ecommerce?
B2B and wholesale ecommerce is an online store built for selling to other businesses rather than consumers. Buyers log into accounts, see pricing negotiated for their tier, order in bulk, request quotes, and often pay on net terms with a purchase order — usually with the catalog and inventory synced to an ERP or accounting system.
Can you set up customer-specific and volume pricing?
Yes — it's core to a B2B build. We set up per-account price lists, volume and contract tiers, minimum order quantities, and login-gated pricing so retail prices stay hidden and each customer sees exactly the rates you negotiated with them.
Can the store handle quotes, net terms, and purchase orders?
Yes. We build request-a-quote and quote-to-order flows, net-30/60 terms with credit limits, purchase-order checkout, and tax-exemption handling so approved accounts buy the way their procurement team expects, while your reps keep control over approvals.
Can you connect the store to our ERP or accounting system?
Yes. We integrate NetSuite, QuickBooks, Dynamics, Acumatica, and similar systems so catalog, pricing, inventory, orders, and invoices stay in sync in both directions — which is what keeps a B2B store accurate and stops your team from rekeying orders.
How long does a B2B commerce build take?
A focused B2B store commonly ships in about 8 to 12 weeks, depending on how complex your pricing rules and ERP integration are. We build in 1 to 2 week sprints so you can review the account portal and pricing logic against real customer scenarios early.
Can you sell both B2B and DTC from one store?
Yes. Many clients run a hybrid model — a public consumer storefront plus logged-in wholesale accounts with their own pricing and terms — from a single catalog and inventory. We architect it so retail and B2B pricing, checkout, and tax behave correctly for each buyer type.
Do you build B2B stores for businesses outside Houston?
Yes. We're based at 9800 Richmond Ave in Houston (Westchase / Energy Corridor) and build B2B and wholesale commerce for distributors, manufacturers, and suppliers across Texas, the USA, and internationally, with local clients able to meet us in person.
Ready to move ordering off the phone and spreadsheet?
Book a free scoping call — we'll map your pricing, terms, and ERP, then give you a firm price for a self-serve B2B store. Builds typically start around $8k, pricing engine and integrations handled in-house in Houston.
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