Glossary · Automation & Integrations
Make (Integromat)
Overview
What Make (Integromat) is
Make, formerly Integromat, is a no-code automation platform for building workflows visually on a drag-and-drop canvas. Each workflow, called a scenario, is a chain of modules where every module represents an app action, such as reading a new form entry, creating a CRM record, or sending a message. It connects thousands of apps and any service with an API, so non-developers can automate work that would otherwise need custom code.
How Make scenarios work
A scenario starts with a trigger, then passes data from module to module. Routers split the flow down multiple paths, filters decide which items continue, and mapping moves fields from one app into another. Built-in tools handle iteration, aggregation, error handling, and scheduling, and Make charges by operations, meaning each module run consumes from your monthly quota. Because it shows data at every step, scenarios are easy to test and debug.
How a full-service agency uses Make
We use Make to wire a client's existing tools into reliable back-office automations without rebuilding anything. Typical projects connect lead forms to a CRM, route notifications to a team, sync data across systems, and trigger email marketing sequences, all part of our workflow automation work. It also pairs well with AI, feeding messages into AI chatbots or agents and returning replies. As a Houston agency with a 100% in-house team, we design, build, and maintain these scenarios end to end.
Where we use it
Related Zen in Tech services
How our team puts Make to work in real projects.
FAQ
Make — common questions
Is Make better than Zapier?
Make and Zapier solve the same problem, but Make's visual canvas handles complex, branching, multi-step logic more cheaply per operation, while Zapier is often faster for simple, linear automations and has a larger app library. The right choice depends on how intricate your workflows are.
How much does Make cost?
Make offers a free tier with a limited number of monthly operations, then paid plans that scale by the volume of operations and features. Because pricing is usage-based, cost tracks how often your scenarios run rather than how many apps you connect.
Is Make no-code?
Yes. You build most automations entirely through Make's visual builder with no programming. For advanced cases it also supports custom functions, HTTP requests, and webhooks, so developers can extend scenarios when needed.
Need Make done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
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