Glossary · SEO & Search
hreflang
Overview
What hreflang is
hreflang is an attribute — used in a link tag, HTTP header, or XML sitemap — that tells search engines a page has versions for other languages or regions, and where to find them. For a bilingual or multi-country site, it ensures Google serves the English page to English speakers and the Spanish page to Spanish speakers instead of guessing.
How it works
Each URL declares the language (and optionally region) of every equivalent version, and those declarations must point back to each other reciprocally. Done correctly, hreflang keeps the language versions from competing as duplicate content and improves the relevance of the result each user sees.
How we use it
Zen in Tech implements hreflang on multilingual builds — like Beyond FlexSpace (English/Spanish) and Beyond EB-5 (seven languages) — with dedicated URLs per language and reciprocal tags, so each market gets the right page and the SEO value isn’t split.
Where we use it
Related Zen in Tech services
How our team puts hreflang to work in real projects.
FAQ
hreflang — common questions
What does hreflang do?
It tells search engines which language and region each version of a page is for, so users see the correct version and the versions don’t compete as duplicate content.
Do I need hreflang for a multilingual site?
If you serve the same content in multiple languages or regions, yes. Without it, search engines may show the wrong version or treat your translations as duplicates.
Where does hreflang go?
In the HTML head as link tags, in the HTTP header, or in your XML sitemap. The declarations must be reciprocal — every version points to all the others, including itself.
Need hreflang done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
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