Glossary · Marketing, CRM & Growth
Acuity Scheduling
Overview
What Acuity Scheduling is
Acuity Scheduling is online appointment-booking software, owned by Squarespace, for service-based businesses. Clients see a live calendar of open times and book themselves without back-and-forth email or phone tag. Behind the scenes it enforces your real availability, buffers, and business hours, so you are never double-booked or booked outside the times you set.
Key features
Acuity syncs two ways with Google, Outlook, iCloud, and Exchange calendars, and offers customizable booking pages, service and staff scheduling, time-zone handling, and intake forms to collect details before an appointment. It can take deposits or full payment at booking through Stripe, Square, or PayPal, and sends automated confirmations, reminders, and follow-ups by email and text.
Why it matters for reducing no-shows
Every missed appointment is lost revenue. Acuity cuts no-shows in two ways: automated reminders keep the appointment top of mind, and taking payment or a deposit up front gives clients a reason to show. It fits neatly into booking-reminder and no-show recovery automations, where a booking can trigger reminder sequences and, if someone misses, a follow-up to rebook.
Where we use it
Related Zen in Tech services
How our team puts Acuity Scheduling to work in real projects.
FAQ
Acuity Scheduling — common questions
How much does Acuity Scheduling cost?
Acuity offers paid monthly plans that scale by the number of staff or calendars and the features you need, with discounts for annual billing and a free trial available. Squarespace also bundles scheduling into some of its website plans.
Acuity Scheduling vs. Calendly?
Calendly is lightweight and excellent for quick meeting scheduling, while Acuity is deeper for service businesses, handling classes, staff, packages, intake forms, and payments. Choose Calendly for simple call booking, Acuity for running a bookings-driven business.
Does Acuity take payments?
Yes. Acuity integrates with Stripe, Square, and PayPal to accept deposits or full payment when a client books, which helps secure appointments and reduce no-shows.
Need Acuity Scheduling done right?
Book a free consultation and we’ll map the fastest, most cost-effective path for your project.
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